Backpage.com

In 2004, Backpage.com, the classified ads site, was founded. It was supposed to compete with Craigslist, another classifieds site that had started almost ten years earlier. Both sites allowed users to post ads under numerous categories, like ‘pets,’ ‘jobs,’ or ‘furniture.’ Ads under those categories were free.

But for $2, Backpage users could post ads to its ‘Adult Services’ pages.

For a time, both Craigslist and Backpage hosted ads for ‘Adult Services’.

Under threat of litigation, Craigslist took down their adult services category in 2010. As a result, Wired Magazine called the website
“a kind of redlight district for the internet.”

By 2013, the vast majority of Backpage’s revenue was generated by ads for sex work.

And many of those ads promoted services from minors and victims of sex trafficking, like Courtney Baldwin. 

That same year, Attorney General Kamala Harris and the CA Department of Justice began a three year investigation into Backpage.com.

Former prosecutor Maggy Krell played an integral role in the investigation. With Harris’s support, Maggy put together a team of law enforcement officers and other prosecutors that spent years working, sometimes undercover, to take down Backpage.

What motivated Krell wasn’t simply that prostitution is illegal in California, it was that the sex work advertised by Backpage was largely abusive in nature. Sex workers were often exploited by pimps, didn’t get to keep their earnings, were underage, or weren’t working of their own volition. 

In March of 2016, Harris’ office announced felony charges against the owners of Backpage.com.

In 2018,

Backpage.com was seized by the US Department of Justice and shut down for good.

Less than a week later, Backpage’s CEO, Carl Ferrer, pled guilty to conspiracy to facilitate prostitution and to money laundering.

Credits

Featuring: Courtney Baldwin and Maggy Krell

Production Company: Greencard Pictures

EP: Andrew Jarecki, Deacon Webster and Emily Wiedemann

Director: Zac Stuart-Pontier

Producer: Chazz Carfora

Editors: Lance Edmands and Jesse Rudoy

DP: Jeremy Mcnamara

Gaffer: Oskar Ness, Mike Fischer

AC: Rory Brennan

Sound Recordist: Kevin Crawford, Adriano Bravo

Sound Mix: Michael Odmark

Sound Assistant: Duncan Clark

Music: John Kusiak and Kenny Kusiak

Color: Esme Rogers Smith

Assistant Editor: Sediqua Francis

Archival Producer: Brennan Rees

Co-Producer: Laura Newcombe 

Web Design: Remoy Philip

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